Super Bowl

Not So Super: It’s Time to go on Offense Against Sex Trafficking

Not So Super 2

Sex trafficking increases around big sporting events, which can be big pay days for pimps and traffickers.  In anticipation of Super Bowl weekend, NOW-NYC is joining #NotSoSuper, an attention-grabbing campaign to raise awareness about the real toll of human trafficking.

“To stand strong against sex trafficking at big events,
put on your game face.” #NotSoSuper

Take Action

Did you know the average age of entry into prostitution is about 13-years-old and 300,000 kids are at risk nationally for exploitation in the sex industry? Every day, thousands are affected by the sex trafficking industry. Sex trafficking doesn’t happen in a far-away land, it happens right here, right in our communities.

Go on the offense against sex trafficking. Here’s how.

1) Put on your game face. Put lipstick under your eyes to show everyone that sex trafficking is not OK. Upload the photo to Twitter, Facebook, or Instagram, and tag it with #notsosuper. And tell your friends to do the same.

Sample tweets:

I’m going on the offensive against sex trafficking. Put lipstick under your eyes to let everyone know that you stand against trafficking. #notsosuper

Go on the offensive against sex trafficking. Put lipstick under your eyes, take a pic, and spread the word #notsosuper

2) Spread the word by sharing our poster art and posting to your Twitter, Instagram, and Facebook feeds. Visit:

3) Follow @caughtintraffik to see what it’s like living as a sex trafficking victim:

Every day another trafficking story. Help us END it! Check out @caughtintraffik inspired by @TheArtsEffect

4) Visit to see a powerful short film and hear the stories of real sex trafficking survivors. Then, sign the petition and make a difference.


Super Bowl Campaign: Hold Sex Buyers Accountable

On the eve of Sunday’s Big Game, the Anti-Trafficking Coalition has launched a campaign to educate the public about the epidemic of human trafficking and highlight the penalties for those who buy sex. The Super Bowl comes just one day a year, but sex trafficking is a 365-day a year problem.

Children are exploited across New York and nationwide; up to 300,000 kids are at risk everyday of being targeted by traffickers. It is the most hidden form of child abuse in our country.

Major sporting events like the Super Bowl with a large male-attendance will result in incidents of human trafficking. The demand created by the influx of men – men who may order women “for delivery” from, who may go to massage parlors for timed sex sessions, etc. – is a demand that pimps are willing to step right up to meet.

The demand created by men looking for paid sex is so great that we have to import women and coerce American kids to take part – taking advantage of our most neglected, poor, run-away and already sexually abused kids.

Sex buyers need to be held accountable by all of us. We’ve turned a blind eye to the millions of adult men who create the demand because they believe they have the right to purchase another human being. Our great challenge as a society with human trafficking is to change attitudes and to stigmatize going “to a prostitute.” If we don’t stem the tide of demand for young girl’s bodies, that demand will continue to be met by coercion, violence, force and exploitation.

Buying Sex is Punishable in NJ:

A first conviction for soliciting prostitution could mean six months in jail and up to $1,000 in fines. For every subsequent offense, a conviction carries up to 18 months in prison and fines up to $10,000. Offenders could also lose their driver’s license and, if convicted, may need to register as a sex offender. Megan’s Law requires those convicted of specific sex crimes to register their personal information with their local community.